Signs, Signs, Everywhere There's Signs

Signs, Signs, Everywhere There's Signs

Tipsy needed to take its visual merchandising game up a notch. To complement the varietal markers, we created three new types of signs: sale, factual and inspirational. Sales draw attention to promotions and include details about the discount. Facts highlight special aspects such as biodynamic, organic or if a wine made by a woman winemaker. The inspirational category introduces descriptions that include possible pairings, staff picks, occasion-based recommendations and whimsical designations that read like confessionals (Anything labeled a “guilty pleasure” is instantly popular). In addition to converting customers and increasing incremental sales, it’s not unusual to hear chuckles from the aisles as customers browse – music to any copywriter’s ears.