A Fresh Look and a Long History

A Fresh Look and a Long History

Kaye Scholer needed to reskin the firm’s website as part of a new brand launch. The challenge was to work within the existing information architecture and minimize any impact on the content management system. Working closely with both the client team and the developer, we produced a new look and feel that expressed the new brand through color, imagery and typography. We were also able to introduce some new content types that gave the marketing and business development departments more flexibility, and we consulted on the translations of styles to the mobile site to ensure a visual consistency and optimal UX.