13 Oct 2023
Benefits of a Digital Health Audit
In today's market, successful law firms must leverage digital marketing to drive lead generation, build brand awareness, and increase ROI. But when was the last time you audited your digital communications tools? Never? Can't recall? Let us help. We will analyze your data by practices/sectors — including email, social, website, and SEO — and provide a report with tactical recommendations to help you boost performance and optimize your investment.
10 Oct 2023
Outsourcing Creative Services
If you lead a small or medium sized organization (think: well-funded start-ups, law firms with fewer than 500 lawyers, nonprofits that are working with $5 million in annual program budgets), you should probably be outsourcing your marketing and communications to a small agency, with an internal director or manager to set priorities and strategy.
22 Sep 2023
Creating a Memorable Experience
Sharing my take on experience design, based on ten years of owning a brick and mortar in Brooklyn. (Tipsy | Wine + Spirits Shop for those of you who didn’t know that I have two companies. Give us a follow!)
26 Apr 2023
Experimenting with generative AI? Here are three risks every marketer needs to consider.
“How are we leveraging AI in our marketing efforts?”
If your boss hasn’t already asked this question, they will soon. Whatever your answer may be, you’ll want to be sure to consider the risks inherent in integrating generative artificial intelligence tools with your workflows.
31 Mar 2023
Does Your Company's Digital Marketing Reflect Its Commitment to Equity?
The way the legal industry talks about diversity, equity, and inclusion is about to change. Are you ready?
8 Mar 2023
Your Firm Needs a Digital Marketing Health Assessment
The focus on digital marketing to drive lead generation is essential for B2B companies.
30 Oct 2016
Iterative Design in Education
Our long-time client, EL Education, held their annual conference in Detroit this year.
6 Sep 2014
Signs, Signs, Everywhere There's Signs
Tipsy needed to take its visual merchandising game up a notch.
