13 Jul 2013
Personal Training
Our marketing and sales guidance led the management team of Uplift to refine their offering based on target demographics, design new promotions to leverage off-peak classes, and increase marketing for their strong outdoors and personal training offerings. We helped devise messaging to target specific demographics, such as new mamas, and create budget-friendly postcards to distribute around the Flatiron district, especially in Madison Square Park, where they host outdoor classes and running groups. Inspired by their incredibly open rate, we convinced them to expand their email marketing program, which immediately yielded results—the ultimate payoff for any fitness client.
8 Jun 2013
Teaching Teachers
You need a website in 4 weeks? You don't have any content? You have a killer product? OK, let's talk.
8 Apr 2013
Acknowledgment
What's even better than a happy client? Answer: Project outcomes that generate good press for your client. That makes the DoResearch site at Stanford one of my best projects ever.
1 Mar 2013
Doing Research
How do you support an $8B operation? By bringing order to its website, of course.
10 Jan 2013
Angels Who Mean Business
Topstone Angels tapped us to design a brand and website, which we were happy to do!
28 Nov 2012
This book. You should read it.
I just finished it and I have to tell you: It was good.